Housing.com- Branded residences in India: The future of luxury real estate investment?
One unique phenomenon taking its shape in the Indian real estate market is a peculiar rise and inclination towards branded residences, making for a premium home developed in collaboration with global hospitality or lifestyle brands. As the demand for exclusive, high-end living spaces grows, it is natural for branded residences to emerge as a preferred choice among affluent buyers of any demographic. But is this trend sustainable? Let’s explore the data, key drivers, and future potential of branded residences in India.
The growth of branded residences in India
With a 160% surge observed in the last decade in the brand residence schemes according to Savills India, this industry is set to skyrocket. The market is expected to touch $5 billion by 2025, taken forward by increasing disposable incomes, a whooping HNWI (High Net-Worth Individual) population, and the aspirational appeal of luxury branding, all explored below.
