News18.com-Shifting Homebuyers' Preferences Boosting India's Luxury Real Estate Market
India’s luxury residential real estate is poised to grow swiftly driven by increasing investments from the community in view of long-term benefits and a high quality of life. This rise can be attributed primarily to the shifting trends in investment tastes and motivations of ultra-high-net-worth individuals (UHNWIs). The desire for premium living spaces has increased as evidenced by the significant growth in sales of premium residences priced at Rs 1 crore and above, which accounted for 41 per cent of total sales in H1 2024. This strategic increase in new developments reflects a steadfast belief in residential real estate as a cornerstone of wealth preservation and growth.
Improved lifestyle conditions
The elite, who possess a desire for exclusivity and modern amenities, are looking for quality living spaces, and sustainable high-quality residential projects that have a multifunctional living environment. The values of privacy and large spaces too are highly prized, reflecting their enthusiasm towards exceptional living conditions. The country is increasingly seeing diverse options for comfortable living earlier experienced abroad. With increasing realisation among the elite that conditions are improving in urban and suburban India despite a few bottlenecks, there is a significant rise in investment in luxury living.
