constructionweekonline.in-Women in real estate: 31% invest, 69% buy for personal use, says ANAROCK Survey
While women have always been the key decision-makers in the home buying process in India, they now increasingly make independent, individual property purchases, according to the latest ANAROCK Consumer Sentiment Survey from H2 2024. A significant majority of them are end-users, though investors are not far behind.
“With growing independence and higher disposable incomes, women are increasingly coming to the housing market as convinced investors,” says Anuj Puri, Chairman – ANAROCK Group. “Our H2 2024 survey finds the end-use-to-investment ratio for women homebuyers at 69:31 against 79:21 in the H2 2022 edition. Even more remarkable is their firm preference for housing over the other popular investment asset classes Indians gravitate to.”
